15 KESAR BASMATI RICE 5KG

Kesar is where we invite new customers in. It’s our most accessible Basmati — but accessible doesn’t mean average. It’s the same long-grain Punjab chawal, the same careful processing. Think of our three Basmatis as chapters of the same story, told with slightly different emphasis. Kesar is the opening line — clean, fragrant, honest. Cook it once, and you’ll understand why this family has been in chawal for nearly a century.

Key USP’s

• Best entry point into the 15 No. Chawal Wala Basmati range
• Long-grain Punjab Basmati — real Basmati character at an honest price
• Clean cook — no stickiness, good elongation
• Ideal for everyday meals, large-batch cooking, and gifting
• Same sourcing philosophy as our premium tiers — just a different chapter